A really cool web design is great, but if it interferes with a visitor’s experience, then your design is rendered useless. Here’s where I’ve seen design interfere with experience.
Clunky Code. The thing about design is that there is such coding precision required to insure that the design appears perfect. The problem you often run into is that it doesn’t layout correctly on all browsers. Then you may run into accessibility issues when font sizes need to change.
Poor Navigation. You arrive and have nowhere to go. I like to use the word experience when it comes to websites. When you arrive, I want you to walk down a particular path while I tell you about my business.
Poor Performance. Quite frankly, sometimes a design take too long to load. You have a good looking site, but my browser is hung up trying to download all your images and widgets.
When building a website, you’ve got to put yourself in the shoes of your visitor and with a fresh perspective, visit your site and see if you know what to do when you arrive. Are you able to find the information you need and can you find it quickly?
That’s our thought for the day.